Swinburne China

1. Not surprisingly, Chinese students are most concerned with 3 things: Why should I choose this school? What would I get here? What would I do here? The site is designed to answer all these, as well another important question: How do I get here?
2. The next most important question to address is, How do I get here? To answer this and the countless other questions students are sure to have, Contact Us is available on every page… right next to Apply Now.
3. Based on the priorities of the audience in China and the needs of the client, the menu here reads:
   • Why Swinburne?
   • Course Offerings How to Apply
   • Scholarships
   • Student Testimonials
   • Student Services
   • 457 Visas (Unique Selling Point)
   • Partnerships in China
   • Famous Alumni
   • Online Enquiries
   • Apply Online
   • Downloads (Extensive course guides, etc)
   • Contact Us
4. Here are quick links to some of the most popular courses among Chinese students, such as business administration and English as a second language.
5. If viewers know very little about you, or if they’re trying to decide between a few institutions, Student Testimonials are important to help establish legitimacy and trust, demonstrating that the decision to enroll in your institution is the right one.
6. Institutions often choose to add additional components that will help paint a complete picture of the university (such as videos that offer a glimpse of life on campus). Here, Swinburne has chosen to highlight the latest news from the university. News keeps an interested audience coming back and shows that your institution remains invested and current with its Chinese market.

Why Swinburne

Why Swinburne is the perfect place to provide something the audience in China is looking for – a reason to believe that this institution is without question the best option for them. The unique selling points here are a reflection of the critical deciding factors in China for selecting an international institution.

Programs

A general theme across the website is: This choice will get you to where you want to be. The English program won’t just improve language skills; it will ensure a pathway to enrolling in a degree-granting program. The degree-granting programs provide more than just a piece of paper and additional line on a CV; they’ll open doors for career opportunities that will help students reach their long term goals and objectives.

Courses

1. A fairly unique feature of Swinburne’s website is that they offer course details, such as costs and admissions requirements, campus location, program duration, start dates, and more for each individual program. Such a large volume of information in Chinese may not be realistic on your institution’s website, so it’s important to keep all program stats current and to provide channels for students to submit enquiries in their native language.
2. Clicking on a specific program reveals an extensive description, including an outline of required and elective courses as well as career options for degree-holders.

try it !

Scholarships

Paying for an education abroad can get expensive, so scholarships are often an important deciding factor. Here, Swinburne has included detailed information about scholarships available specifically for international students, including English language scholarships and government grants.

Student Testimonials

If viewers know very little about you, or if they’re trying to decide between a few institutions, Student Testimonials are important to help establish legitimacy and trust, demonstrating that the decision to enroll in your institution is the right one. Swinburne has featured two Chinese students who talk about their courses, why they chose Swinburne, and how satisfied they are with their decision. EduGlobal Media also encourages institutions to incorporate video testimonials, to add another dimension to the site and paint a picture of a real student the audience can relate to.

Student Services

Just like the rest of the world, parents in China like to know that their children will be well taken care of and have resources they need when they’re thousands of miles from home. Information on a successful pre-departure is also available here, as well as an explanation of the employment services available.

Cooperation Program

By highlighting their joint programs with universities in China, Swinburne demonstrates their significant investment in the Chinese market while providing information on the various options a student as when studying through Swinburne.

Famous Alumni

An entire page dedicated specifically to profiling successful international alumni shows just how important this kind of information is to the Chinese audience. This strengthens the institution’s brand reputation in China (extremely important in the local market) and shows successful alumni the students can admire and relate to.