The Importance of Up-to-Date Newsletters

Cecilia Wang
Service Center Manager

As head of our Service Center at EduGlobal, a big part of my job is managing and distributing information about each of our client institutions so that we can get the latest institution information into the market and handle all enquiries appropriately.

Each school, program, department and major can often have a unique set of details that clients want local potential students to have access to. The students want this information, too, which is why they often search online and through Chinese-based web portals to find answers to their questions.

Receiving updated information from our clients, like news articles and program information, allows us to get this information to where the students already are – online, at events, and in our offices. Up-to-Date Newsletters also allow us to update the client’s Chinese Language Website frequently, which helps improve traffic to the site and ultimately, increases successful admission goals.

The information institutions provide us that can be of most benefit includes:
   - Scholarship Information
   - New Course Briefings
   - Course Structure & Entry Requirement Alterations
   - Institution Awards
   - and of course any stories about current Chinese students who have found great success through our clients.

With this information, we no only ensure that our own counselors are educated about our institution partners, we also are able to use these articles and newsletters as an efficient tool to attract students