Event marketing is widely used as one of the most effective and targeted recruiting tools in the international education industry, providing overseas institutions with direct access to large volumes of local prospective students. EduGlobal provides Event Management services through activities held throughout the year that are shaped to meet local market and client institution demands. These needs often vary based on geographic reach and level of personal interaction. Because of this, EduGlobal offers and recommends a combination of events, from one-on-one interviews to multi-location Roadshows, as the most successful way for institutions to market in-person to prospective students.
| Key Advantages |
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Provide the opportunity to meet with local students and families Put a face to the name, creating a stronger connection to your institution Establish credibility and trust in the local market Give visiting clients on-the-ground experience and understanding of various key local markets Generate and retain popularity, visibilty and recognition among Chinese students and families
Create brand awareness, generate leads, and utilise the opportunity for follow-up with students already interested |
Will Zhang, Events Marketing Manager, shares his thoughts on the changing role of events in international recruitment >>