EduGlobal News
EduGlobal Taiyuan Exhibition a Success!
15 July 2010
EduGlobal recently hosted a major exhibition at the Taiyuan World Trade Centre. The capital city of Shanxi, Taiyuan has seen a quickly expanding middle and upper class in recent years, largely due to the substantial amounts of coal production in the province, and EduGlobal has previously identified Taiyuan as a key location for further growth in international student recruitment.
The day consisted of two sessions. During the morning, Directors from Beijing HQ's Counseling Teams held seminars about the major countries each team covers: Australia, Canada, the US and the UK. The directors spoke about the education system, how to apply to these schools, and other critical information students and parents needed to know to assist in their decision making process.
The afternoon session provided an opportunity for some of EduGlobal's partner institutions to meet with interested families to provide specific information about their respective schools and programs.
In total, approximately 110 students were in attendance, with many making plans for follow-up appointments with EduGlobal and individual institutions. The team at Taiyuan looks forward to continuing to help these families in the future.
Gaokao Exam Sparks an Active Summer
15 June 2010
After the annual national college entrance exam (gaokao) took place in June, EduGlobal has seen a flux of activity in its offices and online, as students and parents focus intensely on determining the best study path for their future.
Students in their final year of high school see the gaokao as the culmination of everything they have worked and studied for up until this point. Over 9.5 million took the exam this year, each hoping to receive one of the 6.5 million seats available at domestic universities. Since placement is almost entirely based on these test scores, anxiety runs high and alternatives are necessary. This domestic admission exam no doubt spurs interest in education in general, and in international education as a viable alternative to domestic university options.
EduGlobal works to provide these alternatives and has taken extra efforts to speak and connect with students and parents at this time. Online, EduGlobal offered expert advice through key news and opinion articles, including Success Stories of students studying abroad and Study Plan for High School Students for those who may already know that the gaokao does not hold the keys to their future. In EduGlobal offices across the country, seminars on studying abroad and "planning and preparing for success" brought in families and helped them to dispel the myths of an international education and understand the various options available.
EduGlobal also saw a significant jump in brand visibility (both for itself and its partner institutions) through the development of key online relationships, including those with sina.com, qq.com, and Kingsoft game developers. For partner institutions, these activities saw greater traffic to their Chinese Language Website, increased attendance to local events, and a jump in applications through EduGlobal's Free Online Application promotion. After the gaokao, this campaign continued with a large promotions blast across key websites, including those run by the Ministry of Education that will release test answers and scores.
Local events were seen as key opportunities to reach those families "shopping around" for the right recruiter. EduGlobal participated in the Beijing International Education Expo and held various events in Taihuan, Hefei, Tianjin and Nanjing. Counselors are also encouraged to write their own articles to help provide guidance, when they're not too busy working with the students and parents who fill EduGlobal's 20 offices this summer!
EduGlobal China Launches New Corporate Website
01 June 2010
After months of careful work and collaboration between EduGlobal's Communications and IT Teams, EduGlobal is proud to announce the launch of its newly redesigned website, http://www.eduglobalchina.com. Through new components and architecture, the site will offer vital information to visitors and clients while consistently reflecting the company's core advantages of professionalism, experience and innovation.
Most importantly, there has been a much greater emphasis on employee-generated content, such as blog articles from various teams and news releases about developments at EduGlobal. These areas have been developed to provide greater insight into this ever-developing market for viewers, and it seems to be what they're looking for – initial numbers show that these areas are among the most popular on eduglobalchina.com.
Other early numbers are also very positive. Prior to re-launch promotions, the new site had already seen a 30% growth in international viewership, with time spent on site more than doubling. EduGlobal welcomes all new and returning visitors!
For further insight on digital design, media, and recruiting in China, visit the EduGlobal blog at http://eduglobalchina.com/eduglobal-blog.html.
EduGlobal Welcomes New Client Relations Managers
01 May 2010
EduGlobal China, a major player in international student recruitment, is pleased to announce the appointment of two new members to the Client Relations Management Team, effective immediately. May Song, Client Relations Manager for Australia, comes to the organisation with a Master Degree in HR Management from the University of Newcastle in Australia. Prior to joining EduGlobal, May worked in adult education and English training, which reinforced her belief in the importance of education. May looks forward to providing solutions for and fostering relationships with current and future Australian institutions as the Client Relations Manager.
The second new member of the team is Dido Li, who will be providing full-time support for the team at large. Dido graduates this spring with a Bachelor of Arts in Business English from Beijing Technology & Business University. Dido looks forward to applying her sales and cross-cultural communications expertise as Team Assistant.
With these new appointments comes a third shift. Grace Lin, Client Relations Manager for the UK and Ireland, has been appointed Team Manager. She will now oversee the operations of the Client Relations Management Team and facilitate our relationships with corporate partners and other stakeholders. We encourage institutions to contact Grace with any questions they may have by emailing her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
EduGlobal China congratulates Grace and welcome Dido and May to the team!
EduGlobal Comes Out On Top In Education Awards
17 March 2010
EduGlobal China has been recognised with three prestigious awards in China which is market-driven confirmation that EduGlobal is a leading education service provider in China.
EduGlobal China was awarded:
2009 - One of the 10 “Best Gold Medal Study Abroad Agencies” in the annual evaluation program for the Study abroad industry, by “Education Online”(EOL) and the China Education and Research Net
2009 – “The Most Influential Study Abroad Agency” in the past 60 years by Sohu.cn
2010 – “Recommended Brand in the Forth Education Summit” by New Beijing News.
Awards were accepted by General Manager of Corporate Development Mr Dannie Chen.