Integrated Solutions from a Complete Provider

EduGlobal realises that the whole is bigger than the sum of the parts when it comes to entering and operating in the China international education market. This is why our organisation operates as much more than a student recruiter, but as an education solutions provider. The cornerstone of EduGlobal’s success lies in offering individualised, integrated solutions to our clients and partners, whatever their challenges and goals may be.

Client Scenario:

A Canadian public school district is looking to follow the lead of a similar district who has been very successful recruiting in China. They have a very small budget but are willing to utilise more recruiting tools after a return on their initial investment. They have never worked with an agent before and are interested in finding someone to drive international enrolment and create benchmarks for recruiting in other regions. The district is eager to take an active role in their relationship with EduGlobal and are hoping for 5-10 high school students in the first year of engagement.  

EduGlobal Recommends:

A universally crucial part of recruiting lies in educating the local market about your institution by making information accessable both to your recruiters as well as to students and parents. As a school district, this client faces two primary challenges: 1. Lower levels of education do not see as much recruitment activity as universities and colleges, and 2. There are fewer opportunities for students and parents to learn about the school system. EduGlobal advocates overcoming such challenges by properly educating our Counselor Team and by creating brand awareness in the local market during these early stages of the relationship.

There are many valuable opportunities for the district to jumpstart their recruitment. In addition to general Recruitment Representation options, the recommendations offered to this client during the first 12 months would include:

Counselor Training

The client is encouraged to visit EduGlobal to establish a more personal relationship with our counselors, introducing the district to them and providing answers to any questions they may have. EduGlobal would also encourage the district to emphasise their unique selling points, and review details of the popular ESL and co-op programs as well as the application process. 

EduGlobal would also recommend that the client provide web- and print-based counselor training materials, either in English or Chinese, regular updates and periodic phone/video conferences with the Country Director to provide additional insight into the institution.

For all methods of counselor training, information is collected and distributed across our national network to ensure that you are properly represented in each and every EduGlobal office.

Special Seminars

As a component to EduGlobal’s Events Management, we would suggest that the district hold Special Seminars in our office. These activities give institutions the opportunity to meet with an interested audience, answer questions, and gain trust with students and more important parents, who are understandably cautious when deciding where to send their young teen. The client would most likely use this as a complement to participating in either EduGlobal Road Shows or a larger Expo being held in the same cities. 

Chinese Printed Materials

Printed brochures and information pamphlets are a trusted, traditional way of bringing information to the local market. It establishes professionalism and trust, while validating the district’s image as outlined by counselors. Printing with us means the district can focus their energies elsewhere, as each step from design consultation to material distribution is directed and monitored by EduGlobal Communications.

Informational Advertisement on eduglobal.com and liuxue.sohu.com

Complementing the client’s printed materials is a recommended full-page informational advertisement on two of the industries most valuable web sites. A full-page advertisement allows the district to reap some of the same benefits of a Chinese Language Website, but at a smaller scale and on a smaller budget, allowing for the most critical and essential information to be available for distribution online.

Results:

These package components, when combined with EduGlobal's own recruitment activities, would allow for an optimal number of face-to-face moments with parents and students and promote brand recognition and legitimacy in the local industry. Both extremely crucial factors for applicants at this age. By demonstrating such commitment to the local recruiting strategies, parents are encouraged and confident that this school is the right choice for their student.