Event Management

Event marketing is widely used as one of the most effective and targeted recruiting tools in the international education market, providing overseas institutions with direct access to large volumes of prospective students. EduGlobal offers a series of events each year shaped to meet local market and client institution demands. Ranging from one-on-one interviews to multi-location Road Shows, events most typically vary in geographic reach and level of personal interaction, which is why a combination of these events is the most beneficial way for institutions to market to prospective students.

• Provide the opportunity to meet with local students and families

• Put a face to the name, creating a stronger connection to your institution

• Establish credibility and trust in the local market

• Give visiting clients on-the-ground experience and understanding of various key local markets

• Remain consistently popular among Chinese students and families

• Create a great opportunity for brand awareness, lead generation, and follow-up for students already interested in your institution

 

How It Works

  1. Event planning may be initiated by EduGlobal, a single institution or a group of institutions that wish to host an event together.
  2. Events Team identifies which of our 22 locations are most valuable to the participating institutions.
  3. Client Relations Managers make arrangements and planning for institutions
  4. Events & Marketing Teams promote the upcoming event online, in print, and through SMS
  5. Event is supported by all EduGlobal teams, with country-specific Counselors and Client Relations Managers providing on-site assistance to both students and institutions
  6. Students and families who participated are contacted after the event to ensure successful conversion from curious audience to accepted applicant!

Popular EduGlobal Events include Road Shows, Expos & Specialised Seminars.